Creative & Brand Marketing Innovator and Storyteller.
Integrated global brand marketing leader, creative innovator, and chief brand storyteller with consistent success in driving innovation, increasing awareness and engagement, and delivering commercial growth objectives. Leadership throughout full-funnel marketing strategy and execution including all aspects of brand and performance marketing, organic/paid social media, scaled and curated influencer marketing, content and storytelling strategy, creative direction and public relations, as well as, expertise with consumer retail, e-commerce, DTC, subscription, and loyalty marketing. Skilled in developing and inspiring highly collaborative, results-driven teams. Over a decade of experience in APAC and EU markets. Connected to all things beauty, wellness, sports, and design.
TATCHA - UNILEVER PRESTIGE
Marketing, Brand & Creative Leadership
Creative Conceptualization
Art Direction
Creative Production & Deployment.
Photographers: Yana Sheptovetskaya, Nicolas Waickman, Britt Gill, Amber Canterbury
PARME MARIN
Creative Conceptualization
Art Direction
Creative Production.
Photographer: Kava Gorna
RAPHA
Creative Conceptualization
Art Direction
Creative Production
Social Media
Photographer: Marshall Kappel
L’OREAL
Asia-Pacific & North America
Marketing & Brand Leadership
Launch & Product Bundle Development
Creative Conceptualization
Photographer: Kenneth Willardt
MEUNDIES X LIQUID DEATH
Marketing, Brand & Creative Leadership
Creative Conceptualization
Art Direction
Creative Production & Deployment
Photographer: Michael Julius
ARMANI EXCHANGE
Brand Leadership
Art Direction
Creative Production & Deployment
Photographers: Judson Baker, Manueal Pavesi, Takashi Homma, Paolo Barbi
MEUNDIES VALENTINE’S DAY CAMPAIGN
Marketing, Brand & Creative Leadership
Creative Conceptualization
Art Direction
Creative Production & Deployment
Photographer: Michael Julius
CONTACT & DETAILS
LI: linkedin.com/in/marshallkappel
IG: instagram.com/marshallkappel
PIN: pinterest.com/marshallkappel
WEB: marshallkappel.com
EDUCATION
Northwestern University, Kellogg School of Management Executive Education Certificate: Digital Marketing Data, Automation, AI & Analytics
American School of International Management Master of International Management Magna Cum Laude
The University of Arizona Master of Business Administration
Northwestern University Bachelor of Arts
EXPERIENCE
Brand & Creative Marketing Consultant. Los Angeles.
Co-Founder, A27.Studio. Los Angeles.
Co-Founder, Verdin Los Angeles. Los Angeles.
Tatcha, Unilever Prestige. London/San Francisco.
ItWorks! Beauty. Dublin, Ireland.
L’Atelier Paris. Paris, France.
L’Oréal. Paris, France.
Colgate-Palmolive. New York, New York.
Honeywell. New York, New York.
Giorgio Armani. New York, New York.