Creative & Brand Marketing Innovator and Storyteller.

Integrated global brand marketing leader, creative innovator, and chief brand storyteller with consistent success in driving innovation, increasing awareness and engagement, and delivering commercial growth objectives. Leadership throughout full-funnel marketing strategy and execution including all aspects of brand and performance marketing, organic/paid social media, scaled and curated influencer marketing, content and storytelling strategy, creative direction and public relations, as well as, expertise with consumer retail, e-commerce, DTC, subscription, and loyalty marketing. Skilled in developing and inspiring highly collaborative, results-driven teams. Over a decade of experience in APAC and EU markets. Connected to all things beauty, wellness, sports, and design.


TATCHA - UNILEVER PRESTIGE

  • Marketing, Brand & Creative Leadership

  • Creative Conceptualization

  • Art Direction

  • Creative Production & Deployment.

  • Photographers: Yana Sheptovetskaya, Nicolas Waickman, Britt Gill, Amber Canterbury


PARME MARIN

  • Creative Conceptualization

  • Art Direction

  • Creative Production.

  • Photographer: Kava Gorna


RAPHA

  • Creative Conceptualization

  • Art Direction

  • Creative Production

  • Social Media

  • Photographer: Marshall Kappel


L’OREAL

  • Asia-Pacific & North America

  • Marketing & Brand Leadership

  • Launch & Product Bundle Development

  • Creative Conceptualization

  • Photographer: Kenneth Willardt


MEUNDIES X LIQUID DEATH

  • Marketing, Brand & Creative Leadership

  • Creative Conceptualization

  • Art Direction

  • Creative Production & Deployment

  • Photographer: Michael Julius


ARMANI EXCHANGE

  • Brand Leadership

  • Art Direction

  • Creative Production & Deployment

  • Photographers: Judson Baker, Manueal Pavesi, Takashi Homma, Paolo Barbi


MEUNDIES VALENTINE’S DAY CAMPAIGN

  • Marketing, Brand & Creative Leadership

  • Creative Conceptualization

  • Art Direction

  • Creative Production & Deployment

  • Photographer: Michael Julius


EDUCATION

Northwestern University, Kellogg School of Management Executive Education Certificate: Digital Marketing Data, Automation, AI & Analytics

American School of International Management Master of International Management Magna Cum Laude

The University of Arizona Master of Business Administration

Northwestern University Bachelor of Arts

EXPERIENCE

Brand & Creative Marketing Consultant. Los Angeles.

Co-Founder, A27.Studio. Los Angeles.

Co-Founder, Verdin Los Angeles. Los Angeles.

Tatcha, Unilever Prestige. London/San Francisco.

ItWorks! Beauty. Dublin, Ireland.

L’Atelier Paris. Paris, France.

L’Oréal. Paris, France.

Colgate-Palmolive. New York, New York.

Honeywell. New York, New York.

Giorgio Armani. New York, New York.