marshall kappel

A global Marketing and Creative leader successfully directing consumer brands through transformation to more meaningfully connect and engage with customers, earn brand loyalty and increase profitability.


As the son of an anthropologist, I grew up in an intellectual, but applied sciences environment. And, throughout my education and professional experience I’ve drawn on that thinking, driving a culture and approach to work that is both insightful, intuitive and creative while also championing structured, data-driven decision making from the process and from my teams.

On the one hand, a results-driven, ideal-state thinker with a clear vision and skill for combining insights, analytics and structured storytelling to drive awareness, engagement, loyalty, repeat purchase and ROI. And, in parallel, passionate about the creative process that sparks imaginations and emotions in sync with the new technologies that bring us closer together and better aligns human behaviours with brands to craft personal and personalised experiences.

This is why I like to say that my style is one of Art and Science in harmony.

I’m eager to bring this thinking, experience and talent to a global organisation that values this type of parallel thinking in a leader.

I have a Bachelor of Arts from Northwestern University in French Studies & International Relations, an MBA from the University of Arizona and a Master of International Management, magna cum laude, from the American Graduate School of International Management (Thunderbird).

I am an American Citizen and have verified EU Blue Card Work Visa status as well as a current French Residency / Entrepreneur Visa. I am fluent in English and French.

I am globally mobile without restriction.



T: +33 6 42 57 77 53
T: +1 929 374 3053

Base: Paris, 2010-Present
Relocation: Worldwide / No Restrictions
Languages: Fluent English & French
Status: French Resident
Work Status: EU Blue Card Visa, Entrepreneur Work Visa
Nationality: American

To get in touch, write to


American School of International Management
Master of International Management (MIM)
Global Brand Management, Magna Cum Laude

The University of Arizona
Master of Business Administration (MBA)
Brand Marketing

1991 – 1995
Northwestern University
Bachelor of Arts (BA)
French & International Relations

Beta Gamma Sigma Honor Society
Phi Sigma Iota Honor Society
Lifetime Member for Academic Achievement


2017 - Present
ItWorks! International
Senior Director Global Marketing

L’Atelier Paris
Head of Marketing, Content & Creative

Marketing Director Emerging Markets, L’Oréal Paris
Marketing Director North America

Brand Manager
Associate Brand Manager

2005-2007, NYC
Honeywell International
Global Marketing Communications Manager

2000-2005, NYC
Creative Director & Marketing Consultant

1996-2000, NYC
Armani Exchange / Giorgio Armani
Art Director