Marshall Kappel
Marshall Kappel
Global Brand Marketing & Creative Director

Nationality: American

Base: Paris, France, 2010-Present

Relocation: Worldwide/No Restrictions

Languages: Fluent English & French

Education: BA, MIM, MBA

T: +33 6 42 57 77 53

E: mkappel@gmail.com

L: linkedin.com/marshallkappel



Marshall Kappel

Global Brand Marketing Director &   Creative Consultant

I’ve been telling creative stories through the power and beauty of images since I was eleven years old. I was camping in the White Mountains of Arizona with my Dad when he gave me an Argus Twin-Lens camera and the world instantly became my own movie through which concepts and ideas could be screened.

Today, I’m still telling stories through well-crafted marketing strategies and engaging creative communications for the world’s leading brands - from Giorgio Armani and L’Oréal to Colgate, Mandarin Oriental Hotels, Rapha, Skoda, Honeywell and more - stories that inform, inspire, surprise, seduce and delight consumers.

With fifteen years of experience in progressively senior marketing and creative communication leadership roles, I am an expert in helping brands discover, develop and efficiently communicate their unique identities and offerings to their audiences and deliver real, measureable business results. While creative personalities are not often associated with analytical thinking, my intuitive, yet objective and results-driven approach to work, combined with data and first-hand consumer insight, is the perfect harmony of Art and Science.

My competencies include international brand management, creative marketing strategy, product development, consumer behavior and insight and omni-channel global marketing execution. I have specific expertise in active lifestyle fashion, beauty and sports industries. I have regional expertise in Asia-Pacific, the Middle East and the United States markets. I speak English and French fluently.

I have a BA from Northwestern University in French Studies & International Relations, an MBA from the University of Arizona and an MIM with honors from the American Graduate School of International Management.

I am currently directing Marketing and Creative at L’Atelier Paris, an agency I founded to serve sports, lifestyle and travel destination brands.


EDUCATION


2003-2005

American School of International Management

MIM, Magna Cum Laude

Global Brand Management


2003-2005

The University of Arizona

MBA

Brand Marketing


1991 – 1995

Northwestern University

BA

French & International Relations


2005

Beta Gamma Sigma Honor Society

Phi Sigma Iota Honor Society

Lifetime Member for Academic Achievement


EXPERIENCE


2014-Present, Paris

L’Atelier

Marketing Consultant

Creative Director/Photographer


2010-2014, Paris

L’Oréal

Marketing Director Emerging Markets, L'Oréal Paris

Marketing Director North America, Maybelline & Garnier


2007-2010, NYC

Colgate-Palmolive

Brand Manager

Associate Brand Manager


2005-2007, NYC

Honeywell International

Global Brand Communications Manager


2000-2005, NYC

Freelance

Marketing & Creative Director


1996-2000, NYC

Giorgio Armani

Art Director